Latest Bruno Mars album has ‘90s R&B vibe he loves

The third studio album from four-time Grammy Award winner Bruno Mars is a nine-track collection titled 24K Magic that was written and produced by the 31-year-old artist and his Shampoo Press & Curl production team. The title track lead single from the Atlantic Records recording artist is his first piece of solo music in nearly four years, according to a label news release. The song debuts in the Top 5 of the Billboard Hot 100, marking Mars’ highest chart debut to date. ‘24K Magic’ is currently No. 5 on the Mediabase Hot airplay chart, No. 6 on the Top 40 chart, No. 18 at Urban AC, and No. 22 at Adult Contemporary radio.

The ‘24K Magic’ single sets a record as the first song in 2016 to chart in the Top 10 across three top radio formats in the same week. What’s more, the “swagged-out” companion video—directed by Mars and his longtime collaborator Cameron Duddy—has already generated more than 150 million views on the artist’s official YouTube channel.

The album features a surprise guest appearance by Oscar-winning actress Halle Berry, who appears on the sultry track, ‘Calling All My Lovelies.’ Grammy Award-winning icon Babyface provides a co-writer assist on the closing ballad, ‘Too Good To Say Goodbye,’ and rapper-producer T-Pain is featured on the track, ‘Straight Up & Down.’ Other cuts from the new album include ‘Chunky,’ ‘Perm,’ ‘That’s What I Like,’ ‘Finesse,’ and follow up single, ‘Versace On The Floor.’ 24K Magic is now available via streaming services as well as digital and physical (CD, vinyl) formats.

24K Magic is the follow up to Mars’s 2012 multi-platinum second album, Unorthodox Jukebox, which launched a series of career milestones including two Super Bowl halftime performances (headlining in 2014 and appearing with Coldplay and Beyoncé ) and a collaboration with Mark Ronson on the song ‘Uptown Funk.’ The latter did much to cement Mars as a global pop and R&B superstar. The single’s reign atop the Billboard Hot 100 for 14 weeks tied it for the second-longest run in chart history, led to sales of more than 12 million copies, and earned multiple Grammy Awards including Record of the Year.

Despite his success, Mars tells Rolling Stone it was “paralyzing” to think about recording his next album. “Coming off the biggest song of my career, it was super-daunting to come in [the studio],” he says during a recent cover story interview. He reveals the goal for 24K Magic was to re-create the feeling of the R&B he fell in love with growing up in Hawaii during the early ‘90s. However, the artist admits his insecurity after being away from the album process for four years had him second-guessing everything.

Promotion behind the new album began with Mars’ fourth appearance on Saturday Night Live in October. He opened the 2016 American Music Awards with a performance of ‘24K Magic,’ and was recently profiled on “60 Minutes.” The European leg of the 24K Magic World Tour opens March 28 in Belgium and continues through mid-June. North American shows kick off July 15 in Las Vegas and hit 45 cities in the U.S. and Canada before culminating next November with four nights at the Forum in Los Angeles.

Watch Bruno Mars in the official music video for ‘24K Magic,’ the title track from the pop and R&B megastar’s third studio album.

As A Matter of Fact…

* Bruno Mars was born Peter Gene Hernandez on October 8, 1985, in Honolulu, Hawaii. The singer-songwriter, multi-instrumentalist, record producer, and choreographer was raised in a family of musicians, and he first performed on stage as a child.

* Mars moved to Los Angeles after high school and signed a recording contract with Atlantic Records in 2009. He also co-founded the production team The Smeezingtons, scoring hit singles such as ‘Nothin' On You’ by B.o.B and Travie McCoy’s ‘Billionaire.’

* He debuted as a solo artist in 2010 with the multi-platinum album, Doo-Wops & Hooligans, which reached No. 3 on the Billboard 200 and features the Top 5 smash hits ‘Just the Way You Are,’ ‘Grenade,’ and ‘The Lazy Song.’

* In 2012, second album, Unorthodox Jukebox, matched the multi-platinum success of its predecessor, peaking at No. 1 on the Billboard 200 and yielding the No. 1 hit singles ‘Locked Out Of Heaven’ and ‘When I Was Your Man’ along with the Top 5 entry, ‘Treasure.’

* The singer’s vocals on Mark Ronson's ‘Uptown Funk’ from 2014 helped the single achieve RIAA diamond certified sales in excess of 10 million copies. The song earned three Grammy Awards including Record of the Year and was named Best Male Video at the 2016 MTV Video Music Awards.

* Mars is a four-time Grammy Award winner with 20 nominations. He was named one of Time's 100 Most Influential in 2011, and was ranked No. 1 on Forbes magazine’s 30 Under 30 list for 2013.

* In 2014, Mars made Super Bowl broadcast history when his performance as the headliner of the Super Bowl Halftime Show became the second most-watched of all time. He attracted a record-breaking total viewership of more than 115 million and laid claim to being the youngest artist to serve as the sole Super Bowl Halftime headliner.

* Bruno Mars has sold more than 26 million albums and 170 million singles worldwide. He scored his first five No. 1 singles on the Billboard Hot 100 faster than any male artist since Elvis Presley, and as a singer, songwriter, and producer has amassed a total of 35 Hot 100 hits to date.

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