Andy Grammer takes ‘bold approach’ on new album

In 2011, Andy Grammer emerged as one of the biggest success stories in the music business with the release of his self-titled debut album. He was heralded for being the first male pop star since 2003 to reach the Top 10 on the Billboard Adult Pop Songs—achieving the feat with his platinum-selling hit single, ‘Keep Your Head Up.’ He also performed on the morning and late night talk circuit, and shared the stage with top stars including Taylor Swift and Colbie Caillat. Grammer is back with his second album, Magazines or Novels, an S-Curve Records project featuring new single, ‘Back Home,’ a “joyously anthemic track that illustrates Grammer’s knack for writing infectious, relatable songs and the strength of his soaring voice.”

The new album is said to reinforce Grammer’s place among the music industry’s elite male pop artists, and is described in a press announcement as an “honest reflection of the impressive ride he’s been on during the past couple of years.” Magazines or Novels also showcases the artist’s ability to weave multiple influences and genres into individual songs, which adds a “refreshing distinction” to Grammer’s upbeat brand of pop. Songs such as ‘Back Home’ (currently No. 21 on the Mediabase Hot AC radio airplay chart), ‘Honey,’ ‘I m Good,’ ‘Forever,’ and ‘Pushing’ reveal a “bolder approach” and give fans a sense that Grammer is an artist who has “clearly discovered his artistic stamp as both a singer and songwriter.”

Grammer, 30, began working on Magazines or Novels while touring in support of his debut release. He premiered lead single ‘Back Home’ in March of this year, igniting a summer sing-along favorite marked by a contagious chorus and nostalgia-induced lyrics in a feel-good jam that blends the singer’s infectious pop style with an upbeat folk production. He explains the song is about “those friends, specific places, and vivid memories that remind us who we are,” adding he hoped to “recapture that which is always part of him.”

Grammer says the album’s unusual title was inspired by his hopes that he's written a batch of songs that will last, instead of just being disposable. “I feel like right now is the time when people, especially young people, when you listen to an album, you either do one of two things,” he explains to ABC News Radio. “You either just flip through it like a magazine … Or somehow, the album gets you, and you go in and you get deep with it. And so, this is kind of my attempt [at doing that].” He adds that he hopes Magazines or Novels has a little of both meanings.

Performing live remains a “communal experience” for Grammer, who’s toured with Colbie Caillat, the Plain White T’s, Parachute, and Natasha Bedingfield. He also believes his background singing on the streets helped hone his performance style and gave him a sense of audience expectations. Grammer begins touring U.S. city venues on Oct. 23 at Monmouth University in West Long Branch, New Jersey. He then launches an 18-date tour with O.A.R., wrapping up with a two-night stand Nov. 28-29 at the Hammerstein Ballroom in New York City. A headlining show in Toronto on Nov. 30 leads up to a holiday show Dec. 6 in St. Charles. Mo., to close out the year.

Watch Andy Grammer in the official music video for ‘Back Home,’ the new single off the singer-songwriter’s sophomore LP, Magazines Or Novels.

As A Matter of Fact…

* Andrew Charles "Andy" Grammer was born December 3, 1983, in Los Angeles. He grew up in New York in a musical household influenced by his father, Red Grammer, a Grammy-nominated children’s performer who encouraged his son to perform on stage. “My dad would bring me up to sing with him,” recalls Grammer. “I saw what it took to cultivate an artistic career.”

* By ninth grade, Grammer had taught himself to write songs on his dad’s guitar. He then formed his first group, Out of the Blue, which played his first original composition titled, ‘Doorstep,’ at a battle of the bands competition.

* Grammer says hearing the 1998 Grammy-winning album The Miseducation of Lauryn Hill “shifted things inside of me and I loved it.” He also lists Jack Johnson, John Mayer, Common, and Coldplay among his musical influences.

* Grammer got his start as a street performer in Santa Monica and Los Angeles, while earning his B.A. in music from California State University, Northridge. He played acoustic guitar on an amp powered by a car battery, performing on street corners and doing gigs at colleges, high school dances, and assorted parties.

* After being discovered by Steve Greenberg and signed to S-Curve Records, Grammer recorded his self-titled debut album in New York and Los Angeles. The album features top producers including Matt Wallace (Faith No More, Maroon 5), S*A*M & Sluggo (Train, Neon Trees), and Barrett Yeretsian (Christina Perri).

* Grammer wrote his debut album breakthrough single, ‘Keep Your Head Up,’ as a letter of encouragement to himself after spending an exhausting day street performing and receiving a paltry take in tips. The platinum-selling hit made Grammer the first male pop star since John Mayer in 2003 to reach the Top 10 on the Billboard Adult Pop Songs chart.

* The ‘Keep Your Head Up’ music video won an MTV O Award for Most Innovative Video, topping entries from Arcade Fire, Robyn and OK Go!. Grammer also earned two BMI Pop Music Awards and was named one of Billboard’s 2011 Artists to Watch.

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